Sales Question Bank
for Exam preparation

Sales- Q2. Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms?

1. business marketing channels
2. customer marketing channels
3. service marketing channels
4. direct marketing channels

Sales- Q3. Sarah and Steve are sales reps for a major pharmaceutical company in the same geographic area. Sarah calls on private practice physicians, while Steve calls on hospital groups. Their sales manager would likely have an ethical dilemma in the area of:

1. Determining compensation and incentives
2. Equal treatment in hiring and promotion
3. Respect for individuals in supervisory and training programs
4. Fairness in the design of sales territories
5. Fairness in the assignment of sales territories

Sales- Q4. Under the process of behavioural segmentation, we consider _______ and ______ as two major criteria.

1. Benefits, personality
2. Personality, life-style
3. Occasions, benefits
4. Occasions, life-style

Sales- Q5. The type of branding used for introducing new products in an existing lineup, is called as___

1. Individual brand
2. Umbrella brand
3. Private Label
4. Family brand

Sales- Q6. Which of the following is not an element of the traditional marketing mix?

1. Product
2. Pricing
3. Promotion
4. Process

Sales- Q7. From the economic system’s point of view, the role of marketing intermediaries is to transform:

1. raw products into finished products.
2. consumer needs into producer needs.
3. consumer needs and wants into product desires.
4. assortments of products made by producers into the assortments wanted by consumers.

Sales- Q8. What is the full form of CIS?

1. Channel information system
2. Channel induced system
3. Channel incorporated system

Sales- Q9. The higher the inflation, the –

1. Lower would be the purchasing power of consumers
2. higher would be the purchasing power of consumers
3. Least affected would be the consumers of all genres
4. Least affected would be the consumers of creme de’ la crème genre

Sales- Q10. Many firms use environmental scanning to assess their external environment. Environmental scanning should be used to

1. Respond to current crises
2. Identify future threats and opportunities
3. Determine personnel performance
4. Allocate financial resources
5. Assist with service delivery